AIM 2.0 – Internet Marketing for Apartment Suppliers

December 7 – 9, 2011

Silicon Valley at the Hyatt Regency in Santa Clara, California

This conference will teach you how to profitably and efficiently connect with apartment operators through proven internet marketing strategies that are specific to multifamily.

It will teach big and small companies how to better use the web to market to multifamily management and investment companies.  Social media, email marketing, public relations, blogging, multimedia, web site experience, CRM systems, pay-per-click, partner marketing and so much more will be covered.

Whether in the capital transaction community as a broker, banker or lawyer or the product sales and service sector, attendees will leave with strategies and tactics to better connect with the multifamily prospects and customers. Multifamily has unique marketing and customer communications challenges.  What works for retail businesses won’t work in our business-to-business setting.

The National Apartment Association already offers the industry’s premier education conference and trade show.  And the original Apartment Internet Marketing Conference (AIM) is just for apartment owners and managers learning best practices in attracting and retaining residents.  AIM 2.0 will help the business-to-business community learn how to profitably and efficiently connect with apartment operators in ways that address the unique challenges of our industry.

Sessions will include:

Social Media in Depth -  A survey of the various online communities and how they work to engage prospects, generate SEO visibility, assist with client retention and brand-building.

Where to Advertise Online – a cost benefit analysis of the various advertising venues and their “fit” to the needs of suppliers, brokers and service providers.

Leveraging Business Networks Online - a presentation on the many ways to use LinkedIn as a tool for marketing, discussion, engagement and reputation-building within the industry.

Webinars, Videos and Podcasts – Presenters will look at the cost/benefit analysis of producing audio-visual media and as part of a content strategy.   Only certain types of information are welcomed as a noisy intrusion into a business setting and our presenters will highlight what may work for each sub-audience

Stress-Free Email Marketing Techniques – Everyone hates receiving spam, but businesses crave access to the email inboxes of executives.  Experienced presenters will lay out the high-level example of how to create an effective email campaign that doesn’t anger your prospects or waste anyone’s time.

Leveraging Membership Organization Online – getting additional marketing benefit from membership ins local, state and national organizations through the skillful application of content marketing and list-building strategies.

Online Marketing for Transactions Professionals - brokers, agents, and lenders have two marketing tasks - promoting themselves, and their deals.  This dual marketing challenge makes it difficult to break into the industry, and time-consuming to do a great job of marketing.  We'll present case studies of effective marketing for both purposes, and thoughts on how to reach clients that pride themselves on avoiding the web.